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Le comportement du consommateur face aux packagings

Boughanem, Zoulikha; Boutouil, Kahina; Guiddir, (Encadreur) (Université de bejaia, 2016)

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- Boughanem, Zoulikha (1)
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- Guiddir, (Encadreur) (1)
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- packaging :produit : consommateur : communication (1)
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- 2016 (1)