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Evaluation des techniques de fidélisation de la clientèle bancaire

Idjeraoui, Chafiaa; Laib, Hayette; Haddad, Zahir (Encadreur) (Université de bejaia, 2013)

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Author
- Haddad, Zahir (Encadreur) (1)
- Idjeraoui, Chafiaa (1)
- Laib, Hayette (1)
Subject
- Marketing bancaire : banques : programme de fidélisation : outils de fidélisations (1)
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Date Issued
- 2013 (1)