The role of phonological and morphological scale in the regularity of the lexicon, through models of advertising discourse

Abstract

Our research is included within the farme of developping language currucula. The purpose of this research was to treat the issue of borrowing as a generative linguistic rule, that reflects the relationship of influence among langages, thus contributing to enrich the lexicon, however this enrichment must not break the language’s system. Hence we have seen that we look at types of borrowers, and the extent to which this borrowers with the system of chained morphological structures respond to integration into the system of non chained morphological structures, through the phonological scale and morphological scale. In tracking the peculiarities of this phenomenon, we will relly on examples from famous discourse as the most important areas for renewing linguistic use. We have concluded through this research paper a set of results which we see as keeping pace with what contemporary lexical research aims. Perhaps the most important of which is that the merger of borrowers is subject to systemic process, that confirms the consistency of the lexicon, and proves the creative energy represented in the systematic movement enjoyed by the arabic