Abstract:
This master thesis investigates the impact of digital marketing and cryptocurrencies on the revenue of global enterprises, with a specific focus on Tesla as a case study. The study explores the ways in which digital marketing strategies and the integration of cryptocurrencies can influence revenue generation in the contemporary business landscape. Through an in-depth analysis of Tesla's marketing initiatives and its engagement with cryptocurrencies, this research aims to provide insights into the potential benefits and challenges faced by enterprises in leveraging these modern marketing and financial tools.
