PROCESSUS DE VEILLE STRATÉGIQUE ET BESOINS EN INFORMATION DES DIRIGEANTS DE PME

Abstract

The purpose of this exploratory study consists firstly to identify the information needs of SMEs’ leaders operating in the Wilaya of Tizi-Ouzou, secondly it looks at the strategic scanning process as an effective tool through which those leaders can respond to their information needs. In fact, the majority of SMEs studied have not integrated this informational process, for reasons enumerated by their leaders. These reasons relate to specificities of SMEs and those of their leaders. In this perspective, the solution could lie in the development a scanning observatory at the level of the Wilaya, in order to overcome constraints encountered by SME leaders when it comes to integrate the strategic scanning to fulfill their information needs.