Public Relations and Neoliberalism: A Complex Interplay

Abstract

This article explores the intersection of public relations (PR) and neoliberalism, examining the significant influence neoliberal principles have had on PR practices, public-private partnerships (PPPs), and PR education. Drawing upon extensive research, it illustrates the ways in which neoliberal ideologies have shaped PR strategies and the delivery of public services, while also molding the educational landscape for aspiring PR professionals. However, the article also highlights the manifold criticisms of this intersection, primarily concerning the potential manipulation of public opinion, the perpetuation of power imbalances, and the ethical considerations these practices raise. The paper concludes by emphasizing the need for a critical and socially responsible approach to PR within the neoliberal context. Future PR practices must balance the demands of a competitive global economy with the ethical obligations towards public transparency, accountability, and democratic processes.