FRUGAL INNOVATION IN AFRICAN EMERGING MARKETS: A STATE OF PLAY AND PERSPECTIVES

Abstract

Frugality has been at the center of innovation in emerging countries for several years. It runs counter to the traditional innovation approaches of Western countries, and is winning significant victories on world markets, especially in the markets of the near future. According to the founding father of this strategy Navi Radjou, “this new way of doing innovation is based on the scarcity of resources, aims for simplicity and leads to a real transition towards the green economy”. This article focuses on this theme by studying frugal innovation in African countries. To this end, we have drawn up an inventory of the implementation of this type of innovation in the context of emerging countries