MARKETING OF SERVICES SPECIFIC TO INSURANCE COMPAGNIES : CASE (SAA, CASH, CIAR, AND TRUST)

Abstract

In this article, we analyze the marketing practices of the following insurance companies: saa,cash, ciar, and trust, especially in our country which is characterized by the absence of an insurance culture. The information is obtained through semi-directive interviews. The data was subjected to a thematic content analysis. The main reason for this is to discover the true nature of the marketing behavior of insurance companies. We concluded that marketing is the best solution to develop the Algerian insurance market.