IMPACT DU TOURISME CULTUREL SUR LE DÉVELOPPEMENT DURABLE EN TUNISIE

Résumé

In a gloomy context dominated by economic, political and social crises, tourism in Tunisia badly requires restructuring or even reform. Given the precariousness of seaside tourism, this sector has to draw its resources from other more attractive and diversified factors. This problematic context urged our attempts to apprehend cultural tourism from a Probit model that implements a few variables in direct and indirect relation with an alternative tourism based on heritage, cultural experience, nationality and number of overnight stays.

Using individual data from a sample of 1500 customers who visited Tunisia during the summer holidays of 2015, we tried to interpret the seemingly very suggestive results. These findings show that culture, heritage, cultural experience, nationality and number of overnight stays during a previous experience may form a full system that could promote cultural tourism as well as support sustainable development in Tunisia