David Cameronbloomberg speech : a rhetorical discourse analysis

Abstract

This analytical investigation follows a descriptive design. It is mainly based on mixed-methods encompassing both a qualitative analysis for the description of rhetorical devices used in the speech, and a quantitative representation in tabulations for some frequencies. The present study has revealed that David Cameron recognised the necessity to deliver this speech. Indeed, he delivered the right speech at the right moment. Furthermore, Cameron has addressed the right audience that has the power to modify the exigence. In addition to this, he was able to consider some constraints that can limit his speech influence. It has also shown that Cameron has effectively implemented the four Aristotelian appeals in his speech as a tool to persuade his audience. However, it is important to mention that the appeal for logos and ethos are dominant in this speech. That is to say, much of Cameron’s efforts to persuade his audience was based first on providing his audience with logical arguments and evident proofs to strengthen his claims; and second on establishing a credible character that inspires trustworthiness...