Ethical principles in women's communicative behaviour

Abstract

The present study revolves around the study of Kabyle female‘s language in the present day taking into account ethical behaviour in the communicative act. It looks at how females come to use some communicative behaviours that were impractical, and it is a men‘s prerogative according to the literature, and to a number of societies including the Kabyle community. Taking Kabyle females of urban and rural regions as case studies is meant to compare their language use and characteristics. It seeks to identify and decipher feminists‘ traits that are embedded in their discourse. Using Fairclough‘s model as a critical discourse analysis approach to analyse some social variables related to this dialect, we attempted to analyse gender and the representation of women, and their integral identity in the society through communicative behaviour. Throughout this research, the qualitative method was opted for. The used corpus includes five videos of females from urban and rural places being interacting naturally. The communicative behaviour and the language are analysed to identify the main differences in language use and ethical behaviour as communication integrity. It highlights the most feminists‘ insights that occurred through this language and behaviour as well as its relation to the Kabyle society. Results showed that rural females use more ethical, and passive communicative behaviour and they tend to be consultative in their language use. While urban females use aggressiveness, defensiveness, and inconsistent language and communicative behaviour. Both are influenced by feminism, which is the main factor that affected their language behaviour.