ANALYZING THE IMPACT OF FACEBOOK ADVERTISING ON THE CONSUMPTION OF SUPPLEMENT FOODS IN ALGERIA

Abstract

The food supplement market is expanding due to the appearance of health problems related to the current lifestyle, as well as the development of advertising and online sales. In this article, we are interested in the study of the impact of advertising on Facebook on the consumption of food supplements. Therefore, we conducted a qualitative study based on a documentary study concerning digital marketing and consumer behavior as well as an online survey (individual directive interviews). In addition, we relied on a quantitative approach for the interpretation and analysis of the results. As a result, advertising on Facebook allows people to learn about the various food supplements available on the market and encourages them to request medical advice before consuming them.