LE MARKETING À L’EXPORT : ÉTUDE EMPIRIQUE DES ENTREPRISES ALGÉRIENNES

Abstract

The literature shows that export marketing is a determining factor in the success of companies in foreign markets. From this point of view, our article stresses the need for Algerian exporting companies to make more efforts in the marketing field so that they are better equipped and endowed with the marketing skills needed to succeed in international markets. Also, the results of the study that we carried out in the field with the exporting companies indicate that the national policy of non-hydrocarbon export support, should adapt the support mechanisms in order to increase their impact on the success of these companies.

Keywords: export marketing, export support, company, Algeria.